Building Your Network of Influencers: Why All the Best Brands Invest in Influencer Marketing

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Brands across industries are investing more in influencer marketing. What are the most strategic ways to ensure that time and money pays off for the long haul? Bette Ann Schlossberg, Director of Influencer Marketing for Lyft, and Mae Karwowski, Founder & CEO of Obviously, have years of experience in influencer marketing. During this fireside chat, they’ll talk about why influencer marketing is a must, the best practices for building great and authentic relationships with influencers, and why a network is essential for long-term success.

Bette Ann and Mae will discuss:

• Lyft's multi-tiered strategy (Nano/Micro, Mid-Tier, and Macro influencers)
• Lyft’s approach to developing strategic campaigns around cultural events (like SXSW and Coachella)
• Why influencer marketing and having strong relationships with influencers is effective across brand goals, from event activations to new product launches