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Wednesday, October 16, 2019    2:55 pm–3:40 pm

Social Media at International Organizations

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This panel will share insights on: 

  • How to centralize social media in a decentralized multilingual international organization
  • Using trending conversations to increase reach and engagement
  • Effective influencer outreach to amplify your message
  • Effectively harnessing social to convince people to care about issues that matter
  • How to do more with less to grow support in a fiercely competitive and constantly evolving digital landscape
  • Strategies for ensuring a “social first” approach in organizations with a more traditional mindset

Charlotte Scaddan
Senior Social Strategist
United Nations

 

Laetitia Pactat
Head of Social Media Campaigns and Supporter Engagement
UNICEF

Béatrice Frey
Head of Social Media
UN Women

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