Where's The Leverage? The Case for Employee Advocacy

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Traditional marketing has always has the challenge of trying to prove their spend on delivered results and let's be realistic, marketing as a whole has a trust problem. But your company has the assets to overcome this in your employees.

In this session, Glenn Gaudet, CEO and Founder of the Employee Advocacy solution GaggleAMP, will delve into how employee advocacy can amplify relationships. He'll show how an effective campaign can not only increase brand awareness, but demonstrate how Employee Advocacy is a component of an overall marketing strategy, not just a stand-alone project. Leveraging Employee Advocacy not only has a lasting impact on web traffic and lead flow, but also the ROI of your marketing campaigns.