Higher Ed 2019   |    San Francisco 2020   |    First Responders 2020   |    Chicago 2020   |    Influencer Marketing 2020   |    Talk to a live representative: 888-409-4418
Thursday, October 17, 2019    1:30 pm–2:10 pm

How Nationwide Leverages a Social Persona to Create a Culturally Relevant Brand

Back to Agenda

Looking forward to this session? Share it!

Every brand can have a niche in the social media space by knowing exactly who you’re targeting and how to talk to them. Content that resonates, is relevant, and provides values will generate the most engagement and in turn, grow interest in your brand. Instead of cold calling via social media, you can extend your brand guardrails outside of being completely product-driven. Leveraging brand traits, partnerships, history, and stories are entry points to have authentic conversations with current and prospective consumers. Nationwide has transformed its social business proposition to become a more culturally relevant brand that can interact with people and trends through defined permissions. Here’s how we did it.


  • How to prepare for and build a brand persona
  • Leveraging a persona to foster engagement
  • Growing your audience through relevance and connections


Kristi Daraban
Associate Vice President, Social Media

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct