How Brands are Leveraging Stories

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The social Story format has gained significant traction in recent years and continues to dominate consumer attention. The format incepted on Snapchat and has since been heavily adopted by competing platforms to increase usage. Trevor will unpack why Stories are winning with consumers, and how your brand can win over the consumers being sought.

In this session, Trevor will discuss:

• The evolution of Stories and where the format is headed from both a consumer and branded standpoint
• Best-in-class brand examples and nuances between differing platforms
• How to create a winning Story for your brand and the proper platforms to use