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Thursday, October 17, 2019    11:50 am–12:30 pm

Best Practices in Facebook Ad Targeting - Using Audience Segmentation Strategies to Drive Better Marketing Campaigns

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Overwhelmed about the intricacies of Facebook targeting? Why do advertisers try to outsmart Facebook when they can let the platform do what it was made to do? When marketing campaigns are set to unrealistic targeting parameters, campaigns can tank and your metrics will suffer. This session will focus on your overall Facebook strategy, on best practices for the platform and on how to balance the need for scalable targeting with your client’s reporting expectations. Hear from Corey Teich at social and digital agency GLOW on how to maximize scalable results without getting in your own way.

Key Takeaways:

  • Learn the ins and outs of the platform's greatest strengths.
  • See examples of when simplified targeting leads to impressive results.
  • How to educate the brand decision-makers (your client) on what Facebook can and cannot do.


Corey Teich
Associate Director, Paid Media

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