How to Navigate An Organic vs Paid Digital Strategy

Looking forward to this session? Share it!

Social media channels are rapidly becoming media companies that are focusing on a “pay to play” principle. This means developing a paid social media strategy is extremely important. What does that mean for organic content?

In this session, Gaetan will explore:

• When you should be using an organic strategy to boost your paid efforts
• The importance of organically inserting your company and thought-leadership in the right conversations your target audience is paying attention
• Thoughts on the question everyone is asking: “Is organic social media execution dead?”