Ben Grossman is an SVP, Group Strategy Director at FCB NY, where he leads strategy across a portfolio of the agency’s key accounts. Over the course of his career, Ben has set strategy for some of the world’s foremost brands, including Google, Subway, AB InBev, Liberty Mutual, P&G, L.L.Bean, LEGO, Verizon, Vistaprint, Calvin Klein, and more.
His passion for harmonizing data and creativity have led him to work across a veritable mix of integrated disciplines, leading to industry recognition from Cannes, Effies, and ANA. Iconic events and organizations around the world have tapped Ben to speak about the present and future of marketing, including SXSW, CES, Deloitte, Microsoft, and Intel. His insight has been featured by Mashable, Yahoo! News, Chief Marketer, PSFK and BtoB Magazine.
When he’s not helping clients modernize their marketing, he can be found enjoying theater, honing his crafting skills and co-parenting his differently-abled cat, MacGyver.