Over the last 20 years, Bart Casabona has fought on the front lines of the Cola Wars, on behalf of Pepsi, helped position MasterCard’s products and partnerships as Priceless, and reminded men to choose the best a man can get, on behalf of Gillette’s male grooming products. Most recently, he has helped a nearly 100-year-old brand and business, Pitney Bowes, reinvent itself from a mere mail/postage meter company to a global technology powerhouse.
As Director of Brand, Social Media and Agency Management at Pitney Bowes, Bart develops and implements strategic brand and social media programs and campaigns across Pitney Bowes organization globally, supporting Corporate, Software, Commerce Services, and Shipping and Mailing business units.
Bart holds an MBA from Pace University.
Bart Casabona’s Session(s)
12:10 pm–12:55 pm
Case Study: Pitney Bowes Journey to a Data-Driven Social Strategy