As Assistant Director of Social Media at Rowan University, Danielle is responsible for the development and implementation of the University’s social media strategy. Danielle oversees daily community management and content creation for the University’s main social platforms, and continually defines innovative ways in which to communicate and engage current and prospective students.
Danielle is also in charge of building award-winning organic and paid campaigns to support the University’s recruitment and retention efforts, and she measures success as it relates to industry benchmarks and return on investment.
As part of a small, two-person team, Danielle makes it a priority to serve as a resource to the rest of the campus community through trainings, and she is leading the creation and implementation of a formal policy, which will help to establish digital brand consistency.
Danielle possesses Public Relations and Advertising degrees from Rowan University, as well as a Certificate of Graduate Study in Integrated Marketing Communication & New Media.
Danielle Roberts’s Session(s)