How does Ohio State create brand-building content in a way that captivates various audiences? That's the question at the forefront of my mind as the senior director of Ohio State's Marketing Content team. I lead a highly collaborative team of writers, editors and content strategists. We craft content strategies and write for audiences that include prospective students and parents, alumni, supporters and those who are unaffiliated with Ohio State.
Kristen Convery's Session(s)