In her current role, Kristin strategizes comprehensive marketing campaigns for Tuck Executive Education at Dartmouth, working in digital and print media to promote program offerings in innovative ways. Previously, she was social media and digital content manager for Advancement Communications, overseeing social media strategy and implementation in the Office of Alumni Relations. In this role, she spearheaded Big Green Social, a brand ambassador program that brings together alumni, students, and community members. Before coming to Dartmouth College, Kristin worked in University Relations and Public Affairs at NYU and the Higher Education Division at Oxford University Press.
Kristin holds a BA in literature from Sarah Lawrence College and an MFA in creative writing from NYU. A poet turned marketer, she is passionate about telling stories, putting the best words in the best order, and making higher education accessible to all.
Kristin Maffei’s Session(s)
4:00 pm–4:45 pm
PANEL: Building your Brand Ambassador Program