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Matt Baldwin

Associate Director of Social Media
Kellogg School of Management at Northwestern University

Matt Baldwin is the Associate Director of Social Media for the Kellogg School of Management. In his role, Matt is responsible for Kellogg’s overall social media strategy and analytics, as well as social content planning, development and execution for the school’s various social platforms.

Prior to joining Kellogg in October 2017, Matt spent seven years on the PR/Ad Agency side. There he helped manage and develop social media campaigns, content creation and community engagement efforts for international consumer brands such as McDonald’s, the National Football League, Porsche, Lipton and major healthcare companies like GlaxoSmithKline and Astellas Pharmaceuticals.

Matt is a Chicago native who holds a Bachelor’s Degree in Psychology from Roosevelt University.

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