In his current role, Mike Petroff works to connect stories, data, and action through the University’s digital and social channels. His role is focused on finding innovative and effective ways to bring Harvard content to global audiences.
His team produces, distributes, and measures multi-channel content for digital platforms, including Harvard.edu and associated websites, the Harvard Gazette, email, and evolving social media and mobile platforms.
Outside of Harvard, Mike regularly presents at conferences including Confab, SXSW Interactive, and CASE on content strategy, social media, and analytics.
Before joining Harvard University, Mike led web marketing and content development for the Admissions Office and online recruitment efforts for Emerson College. He also led the College’s first social media strategy implementation.
Mike Petroff's Session(s)