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Kristofer Karol

Director of Social Media Strategy
Indiana University

With more than 13 years of experience in journalism, communications, and marketing, Kristofer Karol leads social efforts at IU, including for its two largest campuses in Bloomington and Indianapolis. Previously, he has written for senior leaders at the IUPUI campus, worked in media relations for a health system and served as a reporter at a daily newspaper in the Detroit area. He’s live-tweeted a surgery, gotten the mayor of Indianapolis to proclaim it “Positive Post-It Day” and continues to push outside-the-box thinking. He lives in Indy with his wife, dog, cat and chickens.

Kristofer Karol’s Session(s):

11:00 am – 11:40 am — Friday, October 12, 2018

PANEL: Best Practices from Top Universities on How to Integrate Video into Your Social Media Strategy

Panelists will share insights on:

  • Best practices in selecting type of video, placement, and length, including the pros and cons of short vs. long form video
  • Key things to keep in mind when creating video specifically for social media vs other mediums
  • Creative tips and tricks for making your videos stand out
  • How leading universities are structuring and managing teams responsible for social video content creation - from ideation through post-production
  • Tips for marketers managing video strategy as a team of one

Check out our early bird ticket prices!
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