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Tony Dobies

Social Media Director
West Virginia University

As the Social Media Director at West Virginia University, Tony Dobies has positioned the University as a leader in higher education when it comes to new and social media platforms. He is a vocal advocate for social and digital media in marketing and communications in higher education and has spoken at numerous national conferences. At WVU, Tony leads a team that sets the University’s social media priorities. In 2016, his team earned PRSA’s “Best in West Virginia” award. In 2015, Tony was named a “30 under 30 Rising PR Star” by PR News.

Tony Dobies’s Session(s):


12:10 pm–12:55 pm — Thursday, October 11, 2018

PANEL: Best Practices in Harnessing Social Media to Boost Recruitment Efforts

Panelists will share insights on:

  • How to balance the marketing of crucial information vs more traditional marketing and branding for your recruitment efforts
  • Best practices for reaching and engaging the Gen Z audience
  • Using social media to promote events and improve their lasting impact
  • Real-life case studies from admissions and marketing offices across the country that have implemented social media strategies successfully to increase lead volume and enrollment numbers
  • How to maximize your sales funnel: Integrate your social media paid efforts with work you are doing with recruitment on the ground
  • How to create targeted messaging, videos or images that inspire your audience to take the next step
  • Leverage various tactics and each of the social media platforms’ extensive targeting capabilities to help meet lead generation and recruitment goals

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