A stereotypical Canadian by birth, Jon McBride transplanted to Utah in 2001 and hasn't found a reason to leave. Jon is a media relations and social media manager at BYU where he brings a media relations approach to spreading the digital reach of the university. Jon writes feature stories, pitches to media, oversees social strategy campus-wide and manages an amazing team of students. Jon’s most unique professional accomplishment was landing a pitch to Beyoncé’s publicist in 2014 and getting a post out to her 63 million Facebook followers. He was recently named the 2018 CASE District VII Rising Star.
Jon McBride’s Session(s):
10:00 am–10:40 am — Friday, October 12, 2018
Sexual assault is an important and challenging topic on college campuses throughout the country. A campus survey at BYU found that most victims confide in a friend or roommate. Those confidants want to help but don’t really know how. This Instagram story filled the gap in a thoughtful, professional and effective way.
In this keynote, you’ll see the process University Communications took to plan the story, write the script, involve key stakeholders, film, edit, get approvals (barely), edit again, post the story and respond to the incredibly-important DMs. Whether sexual assault or another serious topic on campus, this session will address why not shying away from tough topics on social can be so incredibly important and rewarding.