New York 2018   |    Anaheim 2019   |    Download Talks   |    Talk to a live representative: 888-409-4418

Kelley Tuthill

VP of Marketing & Communications
Regis College

Kelley Tuthill serves as the vice president of Marketing and Communications at Regis College in Weston, Mass. She came to Regis after serving 18 years as a reporter and anchor at WCVB-TV, the ABC affiliate in Boston. She covered the Boston Marathon bombing and led the station’s Emmy Award-winning coverage of the trial, which also won three National Headliner Awards. She scored a national exclusive when a law enforcement source gave her the first photo of fugitive mobster James “Whitey” Bulger after his 2011 arrest. Tuthill led the team that won the Massachusetts Broadcasters Association’s “Best Use of Digital Media” award for multi-platform coverage of the Bulger trial in 2014. Tuthill also reported on the historic 2004 Red Sox World Series Championship run and the Patriots first Super Bowl victory.

A breast cancer survivor, Tuthill poignantly shared her journey with WCVB viewers and on-line users. Her series resulted in multiple national Gracie Awards and a regional Emmy. She is the co-author of You Can Do This! Surviving Breast Cancer Without Losing Your Sanity or Your Style.

Tuthill has become a champion of local and national breast cancer organizations, raising both money and awareness. She is a frequent speaker at schools and community organizations. Tuthill received the 2017 Jimmy Award, which honors celebrities who have committed themselves to the mission of Dana-Farber Cancer Institute and the Jimmy Fund. She has been recognized as a “Hero Among Us” by the Boston Celtics, a “40 Under 40” by the Boston Business Journal and featured in the book Boston: Inspirational Women for her work on behalf of local and national breast cancer organizations. Tuthill serves on the advisory board of the Breast Cancer Research Foundation. Tuthill is also a member of the Arts and Letters Advisory Council at the University of Notre Dame.

Kelley Tuthill’s Session(s):


11:15 am–12:00 pm — Thursday, October 11, 2018

PANEL: Building Your Social Media Strategy for Crisis Communications

Panelists will share insights on:

  • How to stay ahead and be prepared: Have a crisis playbook ready with holding statements
  • How to continue to develop your playbook: add scenarios and new situations as they arrive
  • How to incorporate social media into your emergency plan
  • Having the right team in place and giving them the appropriate level of responsibility
  • How to report insights and have a process in place for communicating with emergency officials

Case studies include:

  • Learn how University of Houston made sure social had a seat at the table during the crisis of Hurricane Harvey, and how they leveraged social listening, brought in the right communicators and media reps to man channels and make sure all questions were answered.

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct