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Joe Hadfield

Director of Online Communications
BYU

As BYU’s director of online communications, Joe bounces between web development, analytics, information architecture and social media. Say hi if you see him and don’t miss the magnificence of his two-toned left eye. Joe joined BYU’s University Communications in 2007 to publicize the school’s academic accomplishments in national news outlets. Soon after, a visit by Mark Zuckerberg to BYU prompted a job description rewrite as BYU jumped into social media. Prior to joining BYU, Joe lived in an overpriced apartment in Silicon Valley and worked in the Government & Academic Division of the market research firm Knowledge Networks (now GfK).

Joe Hadfield’s Session(s):


10:00 am–10:40 am — Friday, October 12, 2018

Don’t Shy Away from Tough Topics on Social: Using an Instagram Story to Help Sexual Assault Survivors

Sexual assault is an important and challenging topic on college campuses throughout the country. A campus survey at BYU found that most victims confide in a friend or roommate. Those confidants want to help but don’t really know how. This Instagram story filled the gap in a thoughtful, professional and effective way.

In this keynote, you’ll see the process University Communications took to plan the story, write the script, involve key stakeholders, film, edit, get approvals (barely), edit again, post the story and respond to the incredibly-important DMs. Whether sexual assault or another serious topic on campus, this session will address why not shying away from tough topics on social can be so incredibly important and rewarding.


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