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Josef Bookert

Digital and Social Media Strategist
Yale Medicine

Josef Bookert is the Digital & Social Media Strategist at Yale Medicine, the clinical practice of the Yale School of Medicine. In his role, he coordinates the workflow for all Yale Medicine social feeds, develops marketing policies and best practices, and drives the overall strategy for the brand.

Yale Medicine is the largest academic multispecialty practice in New England. As part of its patient outreach initiative, Yale Medicine creates and shares regularly updated information on treatments, conditions, patient stories, and additionally houses an extensive library of digital resources for patients. As part of the content marketing strategy, Josef helps drive online readership through social media and digital channels with the goals of informing patients, increasing brand awareness and publishing best-in-class content.

Before joining Yale, Josef spent eight years driving social media strategies within ad agencies, working with clients in disparate industries including several Fortune 500 companies. He holds a bachelor’s degree in English from Whitworth University and a master’s degree in Rhetoric from Carnegie Mellon University. Outside of the office, Josef enjoys woodworking, brewing, and traveling.

Josef Bookert’s Session(s):


2:00 pm–2:45 pm — Thursday, October 11, 2018

PANEL: Setting KPIs and Measuring the Performance of Your Social Media Programs

Panelists will share insights on:

  • Taking the fear out of analytics: how to get started
  • How to create a measurement framework for content development and distribution on social media
  • Ways to measure success beyond insights delivered by social media platforms
  • How to share analytics with non-technical team members
  • A look into organic social vs. paid social analytics
  • Best practices to connect analytics to an overall social media strategy

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