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Michael Benning

Social Media Director
University of Iowa

As the social media director, Michael manages a team responsible for strengthening and protecting the University of Iowa brand on social media. Validated by third-party metrics that measure social media engagement, several of Iowa’s channels stack up against the highest performing in the world among higher education. Michael is responsible for setting the social media strategy, approving and creating content, gathering and utilizing metrics, and serving as a campus expert on social media. He is also responsible for planning, executing, and reporting on paid digital campaigns for the university. He loves the Midwest and considers it a great privilege to be able to help build the brand of a Big Ten university.

Michael Benning’s Session(s):


12:10 pm–12:55 pm — Thursday, October 11, 2018

PANEL: Best Practices in Harnessing Social Media to Boost Recruitment Efforts

Panelists will share insights on:

  • How to balance the marketing of crucial information vs more traditional marketing and branding for your recruitment efforts
  • Best practices for reaching and engaging the Gen Z audience
  • Using social media to promote events and improve their lasting impact
  • Real-life case studies from admissions and marketing offices across the country that have implemented social media strategies successfully to increase lead volume and enrollment numbers
  • How to maximize your sales funnel: Integrate your social media paid efforts with work you are doing with recruitment on the ground
  • How to create targeted messaging, videos or images that inspire your audience to take the next step
  • Leverage various tactics and each of the social media platforms’ extensive targeting capabilities to help meet lead generation and recruitment goals

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