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Nicole DeRuiter Cho

Social Media Manager
University of Southern California

Nicole DeRuiter Cho is the Social Media Manager at the University of Southern California – if she were in an elevator and had to describe her job, she’d say she manages the @USC accounts and consults on social media for her colleagues at the university. On a given day, she reads a lot, writes a little, uses the ✌️emoji a ton and answers lots of questions.

Nicole DeRuiter Cho’s Session(s):


11:00 am – 11:40 am — Friday, October 12, 2018

PANEL: Best Practices from Top Universities on How to Integrate Video into Your Social Media Strategy

Panelists will share insights on:

  • Best practices in selecting type of video, placement, and length, including the pros and cons of short vs. long form video
  • Key things to keep in mind when creating video specifically for social media vs other mediums
  • Creative tips and tricks for making your videos stand out
  • How leading universities are structuring and managing teams responsible for social video content creation - from ideation through post-production
  • Tips for marketers managing video strategy as a team of one

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