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Andrew Dixon

Director of Marketing and Communications
Colorado State University-Global Campus

Andrew Dixon is the Director of Marketing and Communications at Colorado State University-Global Campus, an independently accredited, fully online state university offering bachelor’s degrees, master’s degrees, certificates, and other career-relevant education opportunities for modern learners.

Andrew has over 15 years of professional marketing and communication experience in fields as diverse as wastewater management, consumer electronics, commercial audio, and now seven years in higher education. He earned his bachelor’s degree in Technical Journalism from CSU in Fort Collins and finished his master’s degree in Organizational Leadership with a Project Management Specialization from CSU-Global in 2013.

A Colorado native, Andrew currently lives in Edgewater, Colorado just west of downtown Denver. He enjoys traveling, electronic music, making bad puns, and spending time with his wife and two sons.

Andrew Dixon’s Session(s):


2:00 pm–2:45 pm — Thursday, October 11, 2018

PANEL: Setting KPIs and Measuring the Performance of Your Social Media Programs

Panelists will share insights on:

  • Taking the fear out of analytics: how to get started
  • How to create a measurement framework for content development and distribution on social media
  • Ways to measure success beyond insights delivered by social media platforms
  • How to share analytics with non-technical team members
  • A look into organic social vs. paid social analytics
  • Best practices to connect analytics to an overall social media strategy

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