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Allison Matherly

Coordinator of Digital Engagement
Texas Tech University

Allison Matherly has spent the past 8 years building community and relationships as the Coordinator of Digital Engagement at Texas Tech University. As the voice of the university online, she is responsible for strategy and content creation for the main Texas Tech accounts. In addition to her role as social media manager, she serves as the manager of the university's emergency notifications and is the voice of the university during crises. When not writing the perfect tweet, she enjoys spending time with her husband and their five pets and balancing her extremely digital life with some old-fashioned crochet.

Allison Matherly’s Session(s):


11:00 am – 11:40 am — Friday, October 12, 2018

PANEL: Best Practices from Top Universities on How to Integrate Video into Your Social Media Strategy

Panelists will share insights on:

  • Best practices in selecting type of video, placement, and length, including the pros and cons of short vs. long form video
  • Key things to keep in mind when creating video specifically for social media vs other mediums
  • Creative tips and tricks for making your videos stand out
  • How leading universities are structuring and managing teams responsible for social video content creation - from ideation through post-production
  • Tips for marketers managing video strategy as a team of one

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