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Matt Baldwin

Associate Director of Social Media
Kellogg School of Management at Northwestern University

Matt Baldwin is the Associate Director of Social Media for the Kellogg School of Management. In his role, Matt is responsible for Kellogg’s overall social media strategy and analytics, as well as social content planning, development and execution for the school’s various social platforms.

Prior to joining Kellogg in October 2017, Matt spent seven years on the PR/Ad Agency side. There he helped manage and develop social media campaigns, content creation and community engagement efforts for international consumer brands such as McDonald’s, the National Football League, Porsche, Lipton and major healthcare companies like GlaxoSmithKline and Astellas Pharmaceuticals.

Matt is a Chicago native who holds a Bachelor’s Degree in Psychology from Roosevelt University.

Matt Baldwin’s Session(s):


2:00 pm–2:45 pm — Thursday, October 11, 2018

PANEL: Setting KPIs and Measuring the Performance of Your Social Media Programs

Panelists will share insights on:

  • Taking the fear out of analytics: how to get started
  • How to create a measurement framework for content development and distribution on social media
  • Ways to measure success beyond insights delivered by social media platforms
  • How to share analytics with non-technical team members
  • A look into organic social vs. paid social analytics
  • Best practices to connect analytics to an overall social media strategy

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