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Kelly Bennett

Manager of Social Media and Marketing Strategy
Miami University

Kelly Bennett scored her dream job right out of college when she accepted a position to launch the social media strategy at her alma mater. Building Miami University’s social media from the ground up, she has found great success by staying on top of trends in an ever-changing digital world.

Miami University’s social media presence has been recognized by multiple organizations including Huffington Post and Mashable and Kelly has spoken at numerous national conferences as a thought leader in higher education.

Kelly is an Ohio native who holds a Bachelor’s Degree in Communications and Marketing and a Graduate Certificate in Interactive Media Studies from Miami University.

Kelly Bennett’s Session(s):


11:00 am – 11:40 am — Friday, October 12, 2018

PANEL: Best Practices from Top Universities on How to Integrate Video into Your Social Media Strategy

Panelists will share insights on:

  • Best practices in selecting type of video, placement, and length, including the pros and cons of short vs. long form video
  • Key things to keep in mind when creating video specifically for social media vs other mediums
  • Creative tips and tricks for making your videos stand out
  • How leading universities are structuring and managing teams responsible for social video content creation - from ideation through post-production
  • Tips for marketers managing video strategy as a team of one

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