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Rob Fougner

Account Executive
Hootsuite

Rob Fougner directs Hootsuite's Corporate Accounts for Higher Education. Rob has been working with universities to drive the most value from their digital media efforts since he joined Hootsuite in 2013. Rob holds a BCOM from the University of British Columbia. When Rob isn't working he continues his conquest to visit every country in the world and is currently sitting at 73.

Rob Fougner’s Session(s):


4:00 pm–4:45 pm — Thursday, October 11, 2018

PANEL: Building your Brand Ambassador Program

Panelists will share insights on:

  • Why brand ambassador programs are valuable to universities and determining the right fit for your program
  • How to get leadership to support and participate in your program
  • What types of content work best for brand ambassador programs, along with tips and tricks to write quality content
  • How to keep your ambassadors engaged
  • Encouraging self-submitted content
  • Making the best of a small ambassador team

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