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Danielle Roberts

Assistant Director of Social Media
Rowan University

As Assistant Director of Social Media at Rowan University, Danielle is responsible for the development and implementation of the University’s social media strategy. Danielle oversees daily community management and content creation for the University’s main social platforms, and continually defines innovative ways in which to communicate and engage current and prospective students.

Danielle is also in charge of building award-winning organic and paid campaigns to support the University’s recruitment and retention efforts, and she measures success as it relates to industry benchmarks and return on investment.

As part of a small, two-person team, Danielle makes it a priority to serve as a resource to the rest of the campus community through trainings, and she is leading the creation and implementation of a formal policy, which will help to establish digital brand consistency.

Danielle possesses Public Relations and Advertising degrees from Rowan University, as well as a Certificate of Graduate Study in Integrated Marketing Communication & New Media.

Danielle Roberts’s Session(s):


10:00 am–10:45 am — Thursday, October 11, 2018

PANEL: Tips, Best Practices, and Tools to Help You Make a Big Impact with Limited Resources

Panelists will share insights on:

  • Your best free design tools in place of in-house designers
  • Leverage the free, on-campus tools at your disposal and combine digital campaigns with old-fashioned techniques to maximize success
  • Using technology and community management software to maximize the productivity of your small team
  • Tips for cross-collaboration with key university communicators and campus partners
  • How to leverage and crowdsource student-generated content to manage social accounts
  • How to use your data to maximize your limited time and budget and avoid costly mistakes in the future

Case studies include:

  • Learn how the 1.5 man team at Georgetown relies heavily on student-generated content and campus partners to produce regular streams of content for their channels.
  • MIT’s annual flu-shot clinic helps keep students and employees healthy throughout the flu season. Our goal: immunize as many people as possible. This year, MIT shattered its previous one-day record shot record, jumping from 5,154 to 7,500. The event was the number one trending topic in Cambridge, Massachusetts, and they did it all with an advertising budget of less than $1,000.
  • How the two-person social media team at Rowan University leveraged multi-channel communication to maximize yield and prevent melt on a shoestring budget.
  • Learn how Regis College extends the life of their content by creating high-quality campaigns that can be sliced into smaller vignettes for unique content across their channels.

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