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Lisa Fayed

Director of Digital Strategy & Analytics
Stevens Institute of Technology

Speaker details coming soon!

Lisa Fayed’s Session(s):


12:10 pm–12:55 pm — Thursday, October 11, 2018

PANEL: Best Practices in Harnessing Social Media to Boost Recruitment Efforts

Panelists will share insights on:

  • How to balance the marketing of crucial information vs more traditional marketing and branding for your recruitment efforts
  • Best practices for reaching and engaging the Gen Z audience
  • Using social media to promote events and improve their lasting impact
  • Real-life case studies from admissions and marketing offices across the country that have implemented social media strategies successfully to increase lead volume and enrollment numbers
  • How to maximize your sales funnel: Integrate your social media paid efforts with work you are doing with recruitment on the ground
  • How to create targeted messaging, videos or images that inspire your audience to take the next step
  • Leverage various tactics and each of the social media platforms’ extensive targeting capabilities to help meet lead generation and recruitment goals

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