Kathy Dodd is the Social Media Manager for George Mason University, Virginia’s largest public research university. She is an experienced marketer that has developed strategies and unique brand experiences for Fortune 500 companies, non-profits, governments, and higher education. During her 15+ years of experience, Kathy has worked in brand marketing, advertising, product development, market research, and social media. Prior to her roles in higher education, she developed retail, experiential, and advertising strategies for many well-known brands like Rosetta Stone, Six Flags, Verizon, Bacardi, and the Washington Post. In her role at George Mason University, Kathy serves as the institutional lead on social media. She works collaboratively across campus to ensure that the unique diversity of the campus culture, institutional voice, and university personality is proudly displayed throughout social media. Kathy holds a Bachelor of Science degree in Business Administration, International Business from the University of Akron. She is currently pursuing a Master of Arts degree in Higher Education Administration from George Mason University.
Kathy Dodd’s Session(s):
10:00 am–1:00 pm — Wednesday, October 10, 2018
Social media is a vital marketing channel for businesses of all sizes – including higher education. A common question a few years ago, “Why should our university use social media?”, is now being replaced with, “How can our university grow with social media marketing?”. The landscape of social media can change at a blink of an eye, but at its foundation, social media is about strategy, content marketing, branding, and building a community.
During this session, attendees will learn the key aspects of developing a social media marketing plan.
Who is this training for? Recommended for beginners to intermediates who want to develop a cohesive social media strategy for their college or university, or any marketer interested in auditing their current social strategy.