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McKenzie Stough

Director of Digital Engagement and Social Media
Georgetown University

McKenzie Stough is the Director of Digital Engagement and Social Media for Georgetown University, one of the world’s leading academic and research institutions located in Washington, D.C. She has a track record for designing effective and engaging creative campaigns for use across Georgetown’s digital platforms. As the institutional lead on social media for the university, she works to create and nurture a unique voice and personality for Georgetown on social media while creating truly innovative digital experiences for Georgetown's online audiences. She has a passion for design and visual communication that resonates with millennials and the next generation of consumers.  At Georgetown McKenzie helps to lead an award-winning social media program “Georgetown Stories” and her design work (including Snapchat geofilters!) has been featured during visits from everything from Olympic athletes on Team USA to high profile speakers and major heads of state. McKenzie is also the handler (mom) for Georgetown's live mascot, Jack the Bulldog, known for his skateboarding prowess across the court during Hoya sports games.

McKenzie Stough’s Session(s):


10:00 am–10:45 am — Thursday, October 11, 2018

PANEL: Tips, Best Practices, and Tools to Help You Make a Big Impact with Limited Resources

Panelists will share insights on:

  • Your best free design tools in place of in-house designers
  • Leverage the free, on-campus tools at your disposal and combine digital campaigns with old-fashioned techniques to maximize success
  • Using technology and community management software to maximize the productivity of your small team
  • Tips for cross-collaboration with key university communicators and campus partners
  • How to leverage and crowdsource student-generated content to manage social accounts
  • How to use your data to maximize your limited time and budget and avoid costly mistakes in the future

Case studies include:

  • Learn how the 1.5 man team at Georgetown relies heavily on student-generated content and campus partners to produce regular streams of content for their channels.
  • MIT’s annual flu-shot clinic helps keep students and employees healthy throughout the flu season. Our goal: immunize as many people as possible. This year, MIT shattered its previous one-day record shot record, jumping from 5,154 to 7,500. The event was the number one trending topic in Cambridge, Massachusetts, and they did it all with an advertising budget of less than $1,000.
  • How the two-person social media team at Rowan University leveraged multi-channel communication to maximize yield and prevent melt on a shoestring budget.
  • Learn how Regis College extends the life of their content by creating high-quality campaigns that can be sliced into smaller vignettes for unique content across their channels.

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