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Kristin Maffei

Assistant Director, Marketing and Communications
Tuck School of Business at Dartmouth

In her current role, Kristin strategizes comprehensive marketing campaigns for Tuck Executive Education at Dartmouth, working in digital and print media to promote program offerings in innovative ways. Previously, she was social media and digital content manager for Advancement Communications, overseeing social media strategy and implementation in the Office of Alumni Relations. In this role, she spearheaded Big Green Social, a brand ambassador program that brings together alumni, students, and community members. Before coming to Dartmouth College, Kristin worked in University Relations and Public Affairs at NYU and the Higher Education Division at Oxford University Press.

Kristin holds a BA in literature from Sarah Lawrence College and an MFA in creative writing from NYU. A poet turned marketer, she is passionate about telling stories, putting the best words in the best order, and making higher education accessible to all.

Kristin Maffei’s Session(s):


4:00 pm–4:45 pm — Thursday, October 11, 2018

PANEL: Building your Brand Ambassador Program

Panelists will share insights on:

  • Why brand ambassador programs are valuable to universities and determining the right fit for your program
  • How to get leadership to support and participate in your program
  • What types of content work best for brand ambassador programs, along with tips and tricks to write quality content
  • How to keep your ambassadors engaged
  • Encouraging self-submitted content
  • Making the best of a small ambassador team

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