Tim Cigelske is Social Media Director at Marquette University and an adjunct professor teaching media writing and social media analytics and measurement in Marquette’s Diederich College of Communication. Cigelske has managed Marquette’s social media for more than 10 years, and he wrote his masters thesis on the topic of Gen Z’s use of Snapchat. He is the author of “Analytics to Action: A Guide to Social Media Measurement”, and in addition to his focus on social media, Cigelske teaches an honors program seminar at Marquette called The Art and Science of Creativity.
Tim Cigelske’s Session(s):
2:00 pm–5:00 pm — Wednesday, October 10, 2018
Analytics are more than just amassing data, graphs, and numbers. Using social media analytics and measurement requires a strategy that informs what you measure, and how you can move closer to your goals. This course will walk participants through six action steps to launch and implement a system that advances your analytics and measurement strategy.
Who is this training for? Recommended for beginners to intermediates and anyone who wants to better understand measuring a social media strategy.