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Tim Cigelske

Director of Social Media
Marquette University

Tim Cigelske is Social Media Director at Marquette University and an adjunct professor teaching media writing and social media analytics and measurement in Marquette’s Diederich College of Communication. Cigelske has managed Marquette’s social media for more than 10 years, and he wrote his masters thesis on the topic of Gen Z’s use of Snapchat. He is the author of “Analytics to Action: A Guide to Social Media Measurement”, and in addition to his focus on social media, Cigelske teaches an honors program seminar at Marquette called The Art and Science of Creativity.

Tim Cigelske’s Session(s):


2:00 pm–5:00 pm — Wednesday, October 10, 2018

The Metrics that matter: How to Glean Insights from Your Social Media Data that Can Inform and Improve Your Social Media Strategy

Analytics are more than just amassing data, graphs, and numbers. Using social media analytics and measurement requires a strategy that informs what you measure, and how you can move closer to your goals. This course will walk participants through six action steps to launch and implement a system that advances your analytics and measurement strategy.

Key takeaways:

  • Getting back to the basics of setting foundational measurement goals  
  • Hands-on analysis using your own social media data
  • Establishing and attaching metrics to your goals
  • Create a step-by-step social media strategy for your organization

Who is this training for? Recommended for beginners to intermediates and anyone who wants to better understand measuring a social media strategy.


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