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Carissa LaPura

Storyteller, Senior Marketing Manager
McKesson Corporation

Carissa currently holds a senior marketing position within McKesson’s Brand team.  She is responsible for telling the company’s story through a variety of lenses. She and her team host marketers, C-Suite level executives representing some of the industry’s top thought leaders, reporters, and legislators in the corporation’s state of the art Vision Center. Her focus this year is to help take the story to the next level.

Prior to coming to McKesson, she held a Social Media Delivery Deployment lead role with the title of Senior Business Program Manager focusing on consumer support businesses. This included, not only the MicrosoftHelps handle that was recognized as one of the top handles providing support as a direct reflection of her social support tone of voice project, but other high-volume handles and modalities.

She’s grateful that she is a trusted advisor across support as well as marketing organizations in the healthcare and technology industries. She’s passionate about sharing her growth story with others and connecting with great talent tasked with making magic happen in their organizations daily. She thoroughly enjoys mentoring and sharing openly so that she can help others grow. She feels it’s her way of giving back for all the amazing talent that invested in her.

Carissa LaPura’s Session(s):

2:00 pm–2:45 pm — Thursday, October 11, 2018

Gaining Leadership Support (Even Skeptics): An Open Story of One’s Corporate Journey

Have you ever wondered how different people have grown in large Fortune 500 organizations? Ever struggle with knowing that social media or storytelling was vital to the company’s reputation but ran into roadblocks on how to influence for impact? Maybe you have even had a similar struggle as many in that senior leadership didn’t understand the value of marketing in a social world. If any of this feels as though it hits home, join this session for an open and authentic talk about how Carissa has navigated similar situations. You can expect a few laughs, maybe even some tears, but most importantly- candor. We are all in this life together and connecting and sharing makes us all better!

We’ll talk about how to battle that inner voice that tells you to sit quietly when strategy planning meetings are happening with tips to help you navigate that and other similar scenarios.  You can expect open share about how to navigate a mostly remote work environment, What opening yourself up to be more authentic with your peers and leadership can bring for you, and tips for how you can gain knowledge at a time when stopping to invest in yourself seems near impossible.

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