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Conner LeBas

Director, Marketing & Social Media
OWN: Oprah Winfrey Network

Conner LeBas is the Director of Marketing & Social Media at OWN: The Oprah Winfrey Network, where he oversees a team of community managers, media managers, and graphic designers responsible for developing and executing digital marketing and social media campaigns to promote the network’s programming. Prior to OWN, Conner held positions at Nielsen, serving clients at Discovery Communications and Viacom Networks, as well as Media Assembly serving clients at FX Networks and 20th Century Fox.

Conner LeBas’s Session(s):

9:00 am–9:45 am — Thursday, October 11, 2018

How OWN Creates Community and Multi-Platform Success With Social Video

Learn how OWN: Oprah Winfrey Network transformed one of their most powerful assets—long-form episodic video—by turning it on its head to create a multi-platform publishing brand. SuperSoul Sunday, once relegated as a weekly Sunday morning interview program reaching a modest 1 million views a week has transformed into a five-sided experience—television, social, digital, video-on-demand, and podcasts—delivering the content consumers want, when and wherever they want it. In less than a year the brand is now amassing as many as 10 million weekly views and has gained critical support and attention from Social networks, tech platforms, and publishers alike.

In addition, Conner LeBas, OWN’s Director of Marketing & Social Media, will share how the network adapts video into socially-native formats to create & sustain communities, creating Super Fans for their programs and how YOU can do the same, regardless of industry or product.

Attendees will take away:

  • A model for adapting video into a multi-platform content strategy
  • Social best-practices for refashioning video into additional social-first formats
  • Creating and sustaining social communities that thrive in spite of algorithm changes and other platform turbulence

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