Terry Rice believes all businesses, no matter how large or small, should have access to the critical resources and information needed to grow their presence through Digital Channels. His professional experience includes client-facing roles at organizations including Facebook and Adobe. Today, he serves as a conduit to make these best practices available to a larger audience. As the Digital Marketing Expert in Residence at Entrepreneur magazine, he provides need to know information as both a VIP contributor and through online workshops. As a consultant, he helps companies grow their bottom line by making a genuine connection with their audience, and amplifying that story on various platforms.
Terry Rice’s Session(s):
2:00 pm–2:45 pm — Thursday, October 11, 2018
When it comes to Social Media, we all know "Content is King." However, you could have the best Social Media targeting on the planet, but your audience won't budge if you don't give them a reason to stop scrolling.
The foundation for great content is knowing your audience. This goes beyond a customer persona by developing a deeper understanding to really connect. One powerful yet surprisingly underutilized way to do this is building and Empathy Map. Attend this session to learn how you can get your audience to stop scrolling and start engaging. You’ll leave with a clear understanding of how to build Empathy Map an empathy map for your audience by using Social Listening and direct feedback.