Jason is a U.S. Agency Partner Development lead at Facebook. In this role, he partners with agencies and clients to help them drive meaningful business outcomes on Facebook’s platforms. Prior to Facebook, he was the SVP of Search, Social and Performance Marketing at MediaVest, spent 9 years at Microsoft Advertising, and began his career in management consulting. Jason has spoken extensively on topics related to Search, Social, Multi-Screen Engagement, and the Future of Digital Media. He received a B.S. from MIT and an MBA from NYU’s Stern School of Business.
Jason R. Dailey’s Session(s):
11:50 am – 12:30 pm — Friday, October 12, 2018
We are in the midst of a massive shift to the stories format where full screen, ephemeral, interactive content is fundamentally changing consumer behavior. This presentation will showcase the explosive growth of stories, why stories matter for businesses, and how Instagram is at the forefront of this phenomenon, and provide best practices on how to maximize impact through a Story School exercise.