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Kelsey Vanderlip

Senior Manager of Brand and Campaign Strategy
Away

Kelsey Vanderlip is the Senior Manager of Brand and Campaign Strategy at Away, a global lifestyle brand designing thoughtful objects to make traveling more seamless. In her role, Kelsey leads marketing efforts related to product and collaboration launches, as well as social media strategy and community management through Away’s social media channels.

Prior to joining Away, Kelsey held marketing and digital media roles with the Neal Beckstedt Studio, the NYC-based architect and interior designer, and We Are Social, a global social media Agency.

Kelsey has a Bachelor’s degree in psychology and economics from Vanderbilt University. Before moving to New York to join the Away team, she lived in Aspen and San Francisco. Kelsey is a certified ski instructor and enjoys volunteering for animal rescue and conservation organizations.

Kelsey Vanderlip’s Session(s):


2:55 pm–3:40 pm — Thursday, October 11, 2018

Away: How This Global Travel Brand Uses Social Media to Build a Brand and Inspire People to Plan Their Next Trip

Join this fireside chat featuring Away’sSenior Manager of Brand and Campaign Strategy, Kelsey Vanderlip, who will discuss:

  • How Away builds and encourages a two-way dialogue with our community on social media fans
  • Best practices and hacks to create Instagram content that builds loyalty and boosts engagement
  • Beyond Products: How Away combines content and builds context about its products through social media, ultimately inspiring a community of people who love to travel with Away

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