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Matthew Kobach

Manager, Digital and Social Media
New York Stock Exchange

I have 10 years of social media experience that began after I completed an MA in Communications when I was one of the first to pursue a Ph.D. exploring the effects of social media. During that time I also analyzed social media data for movie studios and co-founded a social media marketing firm. I then accepted a full-time position with Intercontinental Exchange (the parent company of the NYSE). I revamped the NYSE social strategy to include daily live-streams, an optimized paid strategy, Snapchat geofilters, gifs/memes to show off some unexpected personality, and the use ephemeral stories featuring interviews with CEOs, celebrities, and world leaders. The NYSE has transformed from a social media unknown into an industry leader, resulting in millions of social followers. I am a firm believer that all content should entertain, educate, inform, or inspire your audience. If not, don’t post it.

Matthew Kobach’s Session(s):


4:55 pm–5:30 pm — Thursday, October 11, 2018

Why (and How) You Should Be Consistently Creating High-Quality Social Media Content Every Day

Our social media success can be attributed to consistently posting high-quality content. In this talk, I will discuss why consistency is crucial (especially to stories), and how we create high-quality social content (stories or otherwise)

Attendees will take away the following info:

  •  Why consistency is essential for stories, and how to come up with a strategy for regularly creating content
  •  The basic building blocks for creating visually interesting content. When you create content (stories especially), you are the writer, cinematographer, director, and actor. You don’t need to be an expert in all, but you need to master the basics of each.
  •  How to create content that does one of the following: Educate, entertain, inform, or inspire. If it doesn’t check at least one of those boxes, then you should not post it.

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