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Heather Brinckerhoff

Senior Social Media Manager - Global Lead

Heather Brinckerhoff is a Social Media Marketer with over 6 years of experience managing Social Media for brands like Disney Parks, PlayStation, and LEGOLAND.

Heather leads the Social Media team at LEGOLAND Florida Resort and oversees the Social Media program for LEGOLAND's 9 parks worldwide. She is responsible for strategy, content creation, analytics, community management and more across earned and owned Social Media channels.

Most recently, Heather has led pre-launch, launch and post-launch social media strategies for the grand openings of LEGO NINJAGO World, LEGOLAND Beach Retreat, The Great LEGO Race and The LEGO MOVIE WORLD. With a strong background in live event coverage, she has managed Social Media for events including Disney 24-hr events, PlayStation’s PS4 and VR launches, Gamescom, PSX, Paris Games Week, Disney attraction and park grand openings, HP 3D printer launch, press conferences, movie premieres and more.

A passion for people, Social Media, and servant leadership drives Heather to form lasting relationships, create personality for brands through storytelling and shake up traditional PR.

Heather Brinckerhoff’s Session(s):

11:15 am–12:00 pm — Thursday, October 11, 2018

Social Media in Real-Time: Creating a Strategy to Reach and Engage Fans During Events & Grand Openings

It’s challenging to make your brand stand out on social media. Leveraging social media during an event or grand opening can prove to be even more challenging. In this session, Heather will share how she’s created and executed social media strategies that engage fans in real-time during large events and grand openings.


  •  Understanding why social media is an important part of an event communication plan
  • How to create event-specific content
  • Best practices for live video, content creation and community management in real-time
  • How to work alongside your PR team to maximize reach

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