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Jon Amihud

Social Media Strategist
Memorial Sloan Kettering Cancer Center

Jon Amihud is a culturally curious thinker with an insight into the drivers that impact consumer behavior. He serves as the Social Media Strategist for Memorial Sloan Kettering Cancer Center and along with the organization has been recognized as a finalist for the 2017 Shorty Social Good Awards. He feels extremely grateful to be able to provide a platform to connect cancer survivors, caregivers, doctors, and researchers all while raising awareness and funds for finding a cure.

His most notable career highlights include sending Pitbull to the most remote Walmart in America, organizing a March Madness bracket challenge on Facebook with Chris Paul, launching the first Instagram advertising campaign by a travel brand, activating a Twitter-powered vending machine that dispensed New Balance shoes on National Running Day, and partnering with Humans of New York on a highly successful social program that raised $3.8M for pediatric cancer research.

Jon is a South Florida transplant who has run over 12 ultramarathons including the famed New York City marathon dressed in a costume of a Zico coconut water bottle, a client at the time. He lives on the Upper West Side with his wife Amber and rescue dog Aladdin.

Jon Amihud’s Session(s):


1:30 pm – 2:10 pm — Friday, October 12, 2018

How a Major Cancer Hospital Partnered with Influencer Humans of New York to Create a Truly Moving Campaign

MSK partnered with Humans of New York (an influential blog highlighting personal stories of New Yorkers with photos and text) on a social campaign featuring pediatric cancer patients, with the goal of raising much-needed funds for researchers working to treat and cure rare childhood cancers.

Learn how MSK used this influencer campaign to set KPIs around website traffic, audience engagement and discovery, donations received, and how to effectively handle an influx of comments and mentions that comes from partnering with a top-tier influencer.


2:20 pm – 3:00 pm — Friday, October 12, 2018

TBA


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