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Ryan Peña

Social Media Strategist
Be The Match

Ryan Peña is an Innovator and Strategist with over 10 years experience in the marketing and social media field. He’s known for implementing highly innovative solutions into rapidly changing environments. Currently, Ryan works at Be The Match to elevate their social media strategy and help change the lives of patients battling blood cancers or blood diseases. As a global speaker, he loves to share his learnings along the way while meeting and learning from others. Most recently, Ryan spoke in Egypt at the World Youth Forum alongside the President!

Whenever he breaks away from the internets, you can expect to see him with his 2 girls and wife, at a coffee shop or commuting on his bike.

Ryan Peña’s Session(s):


11:15 am–12:00 pm — Thursday, October 11, 2018

How a Tweet Got Us on Good Morning America...TWICE!

Imagine the moment when I saw my tweet on national TV...and it didn't even have any typos! This talk will share the journey we took at Be The Match to leverage social listening, watch trends, and work quickly to launch what ended up becoming a viral campaign, #LemonsForLeukemia. We'll also talk through mistakes, learnings and how we overcame pushback from our internal teams based on going against the normal process for content creation. Expect to uncover strategic approaches to effective storytelling while showing your organization an exciting way to break through the noise that is social media.


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