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Andreas Sandre

Press and Public Affairs Officer
Embassy of Italy in the United States

Andreas Sandre is a press and public affairs officer at the Embassy of Italy in Washington, D.C., where he runs the digital diplomacy shop. He was previously at the United Nations, doing communications for the Italian delegation to the U.N. Security Council. Andreas is the author of “Digital Diplomacy: Conversations on Innovation in Foreign Policy” and “Twitter for Diplomats,” and he's currently working on his next book, tentatively titled "Techlandia." Andreas edits and runs a digital diplomacy publication on Medium and he’s also a contributor to The Huffington Post, the Global Policy Journal of the London School of Economics, Hacker Noon, and The Startup. Find him on Twitter: @andreas212nyc.

Andreas Sandre’s Session(s):

2:00 pm–2:45 pm — Thursday, October 11, 2018

Case Study: Social Media for Unsexy Organizations

Not all organizations are splashy consumer brands or profit from sexy campaigns. But social media helps you make what is unsexy sexy, even for complex, bureaucratic organizations, government agencies, and charities. You have to better engage with all stakeholders, find partnerships, focus on creative messages and storytelling, and strengthen digital outreach. Virality in the social media age is achievable—even with regulations, limited resources, and shrinking budgets.


  • Find the sexy in your organization
  • Mine popular culture to enrich your storytelling strategies and appeal to a wide variety of audiences
  • Identify best practices and trends that can adjust to your strategies and budget
  • Build meaningful partnerships.

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