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Jim Tobin

Founder & President
Carusele

Jim Tobin is president and founder of Carusele, the leading influencer marketing company for consumer brands and retailers. Jim is also the CEO and founder of Ignite Social Media, the original social media agency. He’s worked on social media and influencer campaigns for clients including Microsoft, Chrysler, Pepsi, Walgreens, Samsung, Vera Bradley, Nestle and many more. Jim also wrote the books “Social Media is a Cocktail Party” in 2008 and “Earn It. Don’t Buy It.” In 2013.

Jim Tobin’s Session(s):


10:00 am–10:40 am — Friday, October 12, 2018

Case Study: Targeting Influencer Marketing To Drive Sales in One Metro Area

Influencer marketing will exceed $1 billion in investment in 2018, but how do you ensure that it’s driving real business results? As Sabra Dipping Company launched their new Sabra Snackers for both hummus and guacamole, that was the question the brand faced. Given the on-the-go nature of the product, Sabra wanted to drive both awareness and sales in the drugstore channel. Sabra partnered with the influencer marketing company Carusele to build a campaign that not only included influencers but targeted the highest performing content to the right audience, in the right place at the right time.

In this session, the audience will learn how to:

  • Design an influencer marketing strategy with measurable results
  • Evaluate influencer marketing content for performance and optimize in real time
  • Target influencer marketing company to a particular retail channel
  • Target influencer marketing geographically

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