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Matthew Black

Founder and CEO
Black Ops

Matthew is the Founder and CEO of Black Ops. With 12 years in tech, he cut his teeth developing some of the world’s first social networking sites for MTV and Viacom, and moved on to DoubleClick, which was later acquired by Google. As a 2x startup founder, he coined his path as a Hackerpreneur - hacking growth and building products that users love. For the last two years, Matthew has worked to educate some of the biggest brands on the value of chatbots, developed several bots in partnership with leading agencies, and perfected the art of advertising Messenger bots.

Matthew Black’s Session(s):


10:00 am–1:00 pm — Wednesday, October 10, 2018

Everything You Need To Know about Designing and Launching a Strategic Chatbot

What is a chatbot, and how can it grow your business? Who are chatbots for? What makes a chatbot successful? This workshop will explore strategies and best practices for delivering personalized brand messages at scale - by adding a chatbot to your social media strategy.

We'll cover the basics, like exactly how a chatbot can grow your business and help you acquire customers, goal identification and what makes a strategic bot, and platforms and tools that can help you. Then, we'll dive deeper into voice and personality in chatbots, and best practices of conversation design.

What happens after you launch your bot? We'll talk through how to maximize engagement and conversion through advertising, and what metrics can track the performance.

Through the presentation and activities, attendees will learn:

  • An overview of the different types of bots, and how to determine which is one right for you
  • Platforms, tools, and services for bot design and creation
  • Key components of a successful bot strategy
  • Best practices in conversation design (bot voice and personality)
  • How to maximize engagement and conversion through advertising

Who is this social training for? 
Anyone! You will quickly be brought up to speed on chatbots and their advantages if you are not familiar. This workshop will be especially helpful for those acquiring users through Facebook advertising.


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