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Hillary Frazier

Head of Chatbot Strategy & Conversation Design
Black Ops

With 10 years of experience building and developing brands like Vine, Beats by Dre, University of Michigan and Grey Advertising on social media, Hillary knows how to strategically design and market chatbots audiences love. She shares her expertise in conversation design as a contributor to The Startup, one of Medium's largest publications, and has been featured in numerous online publications for her expertise in social media and creative strategies. Her love for the internet and chatbots started at age 7, with SmarterChild, and she's taken personality development to bots with brands like TradeStation and Haven Life at Black Ops, leading clients through concepting, strategy, and conversation design.

Hillary Frazier’s Session(s):


10:00 am–1:00 pm — Wednesday, October 10, 2018

Everything You Need To Know about Designing and Launching a Strategic Chatbot

What is a chatbot, and how can it grow your business? Who are chatbots for? What makes a chatbot successful? This workshop will explore strategies and best practices for delivering personalized brand messages at scale - by adding a chatbot to your social media strategy.

We'll cover the basics, like exactly how a chatbot can grow your business and help you acquire customers, goal identification and what makes a strategic bot, and platforms and tools that can help you. Then, we'll dive deeper into voice and personality in chatbots, and best practices of conversation design.

What happens after you launch your bot? We'll talk through how to maximize engagement and conversion through advertising, and what metrics can track the performance.

Through the presentation and activities, attendees will learn:

  • An overview of the different types of bots, and how to determine which is one right for you
  • Platforms, tools, and services for bot design and creation
  • Key components of a successful bot strategy
  • Best practices in conversation design (bot voice and personality)
  • How to maximize engagement and conversion through advertising

Who is this social training for? 
Anyone! You will quickly be brought up to speed on chatbots and their advantages if you are not familiar. This workshop will be especially helpful for those acquiring users through Facebook advertising.


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