Ryan Saghir leads strategic growth for the Sabra Dipping Company (a PepsiCo/Strauss joint venture) via digital innovation and eCommerce channels. Ryan champions the vision, development, and implementation of Sabra’s digital brand experiences to drive sustainable category and brand growth in a digitized age. Ryan has over a decade’s worth of experience in Digital Marketing for the CPG/Food space, driving a proven record for emerging media brand development for household names like Dannon, Unilever, General Mills, Nestle Waters and many others.
Ryan Saghir’s Session(s):
10:00 am–10:40 am — Friday, October 12, 2018
Influencer marketing will exceed $1 billion in investment in 2018, but how do you ensure that it’s driving real business results? As Sabra Dipping Company launched their new Sabra Snackers for both hummus and guacamole, that was the question the brand faced. Given the on-the-go nature of the product, Sabra wanted to drive both awareness and sales in the drugstore channel. Sabra partnered with the influencer marketing company Carusele to build a campaign that not only included influencers but targeted the highest performing content to the right audience, in the right place at the right time.
In this session, the audience will learn how to: