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Thomas Harding

Co-Founder and CEO
Mish Guru

Thomas Harding is the co-founder and CEO of Mish Guru. Since 2014 he has been focused on the emerging media format of Stories. Working with the likes of McDonald's, Coca-Cola, Paramount Pictures, Red Bull and PlayStation, Tom has helped to lead the industry in marketing on both Snapchat and Instagram Stories.

The Mish Guru team now spans offices in New York, Sydney, Berlin, and Auckland.

Thomas Harding’s Session(s):


2:20 pm – 3:00 pm — Friday, October 12, 2018

The Future of Storytelling: How to Make Your Content Mean Something

The life of a marketer has certainly not gotten any easier over the past few years. Stories have swallowed every other form of social media - growing 842% in the past two years alone. In an age where your audience has less time, shorter attention spans, but they’re still able to binge on the entire Season 6 of Orange is the New Black on Netflix… Is the secret sauce to getting your audience to not only pay attention to you but actively seek you out, just to make your content really mean something?
 
In this keynote, we will cover everything from how to find what really matters to your audience, how to create for them, with them, and how to create a media company within your marketing department.

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