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Ashley Vasquez

Associate Director, Social Strategy
Horizon Media

Ashley leads a team uniquely composed of both strategy and design. Exhilarated by the idea that there are no failures, only iterations, she believes in tackling social media campaigns with data, logic, and gut-checks, resulting in customized plans appropriate for the dynamic landscape.

Ashley has brought her solution-oriented, anything-is-possible mindset to a number of Horizon’s clients across CPG, travel, entertainment, auto and more. The company’s portfolio includes Constellation Beer and Wines, Disney, GEICO, STX Entertainment, California Lottery, ABC and Kettle Brand Chips, to name a few. Prior to Horizon, Ashley worked at a large health insurance brand and various startups.

Originally from the Chicago area, Ashley has a passion for hearty Midwestern-style food. Now based in LA, her deep-dish pizza, and ballpark hot dog diet has evolved to also include kale and green juice.

Ashley Vasquez’s Session(s):

2:00 pm–5:00 pm — Wednesday, October 10, 2018

An In-Depth Look at Advertising on Facebook & Instagram

Ashley and Nicolette will be reviewing Facebook & Instagram ad formats, targeting, and best practices to maximize paid performance based on campaign objectives.

In this hands-on workshop, attendees will leave with a deep understanding of:

  • Building ad campaigns specific to Facebook vs. Instagram
  • Which ad formats are best to achieve brand objectives and reach customers at each stage of the marketing funnel
  • Reach Frequency vs Auction Buying
  • Best practices when creating content for paid social
  • Effective strategies for measurement

Who is this training for?
Beginner/intermediate Facebook advertisers.

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