Karin has spent the majority of her B2B career in Marketing, where budgets are tight and you’re forced to do more with less. While some might become discouraged, this only fuels her passion for social media and targeted paid media tactics. She has recently spoken at Social Media Marketing World and GaggleAMP’s Employee Advocacy conference, AMPlify.
Karin currently leads Demand Generation & Field Marketing for Centrica Business Solutions, where she has responsibility for campaign strategy and execution, social media, digital advertising, and tradeshows. Previously, she oversaw the MarCom & Content Operations team for Verizon Business Markets. Karin is married, has two boys, and wishes she had more time to spend with her dog, Peanut.
Karin Aviles’s Session(s):
11:00 am – 11:40 am — Friday, October 12, 2018
Whether you are trying to grow a new brand, launch an existing product in a new market, or just trying to reinvigorate buyers for current solutions, this session is for you. Centrica Business Solutions, a global energy services provider, launched their brand in North America this year and has already generated over $15M in the pipeline. With a modest budget and no roadmap for the best publications or social channels to use, everything had to be tried, tested, adjusted and tested again.
We’ll take you on a journey from how we started with no followers on social media and almost no prospects in our database to becoming a full-fledged demand generation engine.
If you’re ready to learn how you can:
Then don’t miss our case study, where we will present best practices for leveraging Paid Social and Media tactics that grew Centrica Business Solutions from the ground up. After you attend this session, the sky is the limit for your brand.